The New Entertaining Landscape
Entertaining at home is more popular than ever as consumers seek opportunities for intimate IRL (in real life) connection. As such, US publication Eater has dubbed 2024 ‘The Year of the Dinner Party’. The scope of what is worth celebrating has also broadened, with gatherings to mark occasions like half-birthdays, ‘inchstones’ and resigning from ‘toxic’ jobs. Meanwhile, wedding fare is becoming more personalised and experiential, with cocktail pairing menus and local, sustainable menus.
Revised Celebration Rituals
New Ways With Hosting
Delicious Nuptials
Younger consumers are finding more reasons to host friends and family in their homes by celebrating a broader range of non-traditional milestones and achievements. These transcend birthdays and anniversaries to include events like Galentine’s Day, half-birthdays and even divorce. Many are hosting affordable celebrations and potluck dinners as the high cost of living reduces disposable income.
Younger consumers are finding more reasons to host friends and family in their homes by celebrating a broader range of non-traditional milestones and achievements. These transcend birthdays and anniversaries to include events like Galentine’s Day, half-birthdays and even divorce. Many are hosting affordable celebrations and potluck dinners as the high cost of living reduces disposable income.
Summary
Revised Celebration Rituals | Younger consumers are finding more reasons to host friends and family in their homes by celebrating a broader range of non-traditional milestones and achievements. These transcend birthdays and anniversaries to include events like Galentine’s Day, half-birthdays and even divorce. Many are hosting affordable celebrations and potluck dinners as the high cost of living reduces disposable income. |
New Ways With Hosting | Many hosts are now taking a more laid-back approach to entertaining, holding gatherings that prioritise ease and bonding between friends and acquaintances as they seek to avoid the stress of rigid formal occasions. Here, catering and party-planning services are reducing demanding hosting responsibilities, while midweek gatherings are rising in popularity, thanks to flexible work-from-home schedules. |
Delicious Nuptials | Wedding food is becoming even more central to these celebrations, with couples designing their menus to reflect aspects of their personalities. Here, dessert stations, elaborate cakes and other sweet treats are taking centre stage, as are a diverse array of drinks that appeal to both the sober-curious and cocktail enthusiasts alike. |
The New Entertaining Landscape
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