Tesla’s Leisure Play: Food, Cinema & Charging
Published 31 October 2023
Evoking the heyday of the 50s, American automotive and clean energy company Tesla has been given permission by the Los Angeles Department of Building and Safety to commence construction of a Tesla-branded diner and drive-in cinema just outside the city. It will serve as a leisure destination as well as a site for supercharging vehicles.
Reported to be built at 7001 West Santa Monica Boulevard, on a road that runs along the historic Route 66, the aesthetic of the space is reminiscent of classic American diners, albeit with the addition of Tesla supercharger facilities in the parking lot. Instead of having people waste their time while waiting for their electric vehicles (EVs) to charge, the destination intends to provide them with a fun and nostalgic hospitality experience that includes watching clips from movies and enjoying diner-style food and drinks.
The entertainment-focused setting will be open 24/7 and outfitted with 32 charging stations. Those seeking fresh air will be able to relax on a greenery-infused rooftop that also offers pleasing views of the giant movie screen.
The initiative is a step forward in the merging of leisure with EV charging, turning the latter from a functional chore into an enjoyable and entertaining outing. In order for cities and neighbourhoods to advance their EV-charging capabilities and move towards a no-petrol future for the automotive industry, Tesla’s vision is one that could be replicated globally in various hospitality-focused guises.
