Stylus

Spirited Stories’ Taste-Driven Travel Experiences

Published 21 December 2022

2 min read

In a seven-country survey, 81% of respondents say they want to visit places where they can immerse themselves in local culture (American Express, 2022). Responding to this, UK tour company

Working in collaboration with global alcohol giants like Absolut Vodka (Sweden), Jameson Whiskey (Ireland) and Perrier-Jouët Champagne (France), Dharma has unveiled 10 international itineraries for 2023. Destinations include Oaxaca, Mexico for a mezcal-infused journey ($1,269); Épernay, France for a Perrier-Jouët-hosted excursion ($2,589); and Louisville, US for a bourbon-based break ($1,575).

Accommodation, on-the-ground transport, and most of the meals are included. The visits combine immersive meet-the-maker experiences, guided tastings, mixology masterclasses and exclusive dining events with ethnic activities like cooking classes, bike and walking trips, and kayaking.

For example, culture-seeking culinary enthusiasts can visit Cork in Ireland ($2,750), where they can take part in an exclusive tour of Jameson’s microdistillery and cooperage, a cliff walk alongside the Irish Sea, and a cheese tasting at a family-owned farm.

In the US, 77% of people say they’ve made lifelong friendships while on holiday (Exodus Travels, 2022). Responding to this interest in a sense of conviviality and shared experiences, the culturally rich journeys are capped at 12 participants. Meanwhile, people can also opt for a private trip with friends.

Working in collaboration with global alcohol giants like Absolut Vodka (Sweden), Jameson Whiskey (Ireland) and Perrier-Jouët Champagne (France), Dharma has unveiled 10 international itineraries for 2023. Destinations include Oaxaca, Mexico for a mezcal-infused journey ($1,269); Épernay, France for a Perrier-Jouët-hosted excursion ($2,589); and Louisville, US for a bourbon-based break ($1,575).

Accommodation, on-the-ground transport, and most of the meals are included. The visits combine immersive meet-the-maker experiences, guided tastings, mixology masterclasses and exclusive dining events with ethnic activities like cooking classes, bike and walking trips, and kayaking.

For example, culture-seeking culinary enthusiasts can visit Cork in Ireland ($2,750), where they can take part in an exclusive tour of Jameson’s microdistillery and cooperage, a cliff walk alongside the Irish Sea, and a cheese tasting at a family-owned farm.

In the US, 77% of people say they’ve made lifelong friendships while on holiday (Exodus Travels, 2022). Responding to this interest in a sense of conviviality and shared experiences, the culturally rich journeys are capped at 12 participants. Meanwhile, people can also opt for a private trip with friends.

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This article is an example of Stylus' expert research into how Hospitality & Leisure trends are evolving. Get in touch so someone from the Stylus team can explain how your business can harness the power of trends and insights like these – and more.

Want to know more?

This article is an example of Stylus' expert research into how Hospitality & Leisure trends are evolving. Get in touch so someone from the Stylus team can explain how your business can harness the power of trends and insights like these – and more.