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Booking.com Spotlights Sustainable Travel Choices

Published 02 December 2022

2 min read

In 2022, 71% of global travellers wanted to make a greater effort to travel more sustainably (Booking.com, 2022). Responding to this, Booking.com has unveiled a new eco-friendly property – the

Situated in New Mexico’s Lincoln National Forest, the opening of the Smokey Bear-themed accommodation marks the one-year anniversary of Booking.com’s Travel Sustainable badge – an independently validated recognition programme that spotlights the booking platform’s most sustainable properties.

The lodging implements 30 of the sustainability measures that a property can incorporate to achieve a Travel Sustainable badge. These include using recycled, sustainable construction materials, powering the property with 100% renewable energy and having water- and electricity-saving appliances.

Before being donated to the Smokey Bear Ranger District as a place for park rangers and firefighters to relax, the property was available to book for an exclusive two-night stay, featuring a guided bike tour, a private cooking lesson with a local chef and a session with an artisan woodworker, among other complimentary perks.  

Meanwhile, Booking.com’s collaboration with Chooose seeks to educate consumers on the carbon implications of their travels, exploring how to best display the carbon emissions associated with a trip on the booking platform. Starting with accommodation, the partnership will move onto addressing other travel services, including flights.

Going forward, Booking.com plans to offer carbon-offsetting options so that customers can easily address the carbon emissions associated with their trips directly on the website. This is a savvy move, as more than a fifth (21%) of European travellers think sustainable travel is “trendy” (Trip.com, 2022).

Situated in New Mexico’s Lincoln National Forest, the opening of the Smokey Bear-themed accommodation marks the one-year anniversary of Booking.com’s Travel Sustainable badge – an independently validated recognition programme that spotlights the booking platform’s most sustainable properties.

The lodging implements 30 of the sustainability measures that a property can incorporate to achieve a Travel Sustainable badge. These include using recycled, sustainable construction materials, powering the property with 100% renewable energy and having water- and electricity-saving appliances.

Before being donated to the Smokey Bear Ranger District as a place for park rangers and firefighters to relax, the property was available to book for an exclusive two-night stay, featuring a guided bike tour, a private cooking lesson with a local chef and a session with an artisan woodworker, among other complimentary perks.  

Meanwhile, Booking.com’s collaboration with Chooose seeks to educate consumers on the carbon implications of their travels, exploring how to best display the carbon emissions associated with a trip on the booking platform. Starting with accommodation, the partnership will move onto addressing other travel services, including flights.

Going forward, Booking.com plans to offer carbon-offsetting options so that customers can easily address the carbon emissions associated with their trips directly on the website. This is a savvy move, as more than a fifth (21%) of European travellers think sustainable travel is “trendy” (Trip.com, 2022).

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This article is an example of Stylus' expert research into Hospitality & Leisure. Get in touch so someone from the Stylus team can explain how your business can harness the power of trends and insights like these – and more.

Want to know more?

This article is an example of Stylus' expert research into Hospitality & Leisure. Get in touch so someone from the Stylus team can explain how your business can harness the power of trends and insights like these – and more.