Solo Leisure Soars: Celebrating Alone Time
In a move against always-on lifestyles, typified by busyness and frenetic socialising, spending time alone is now celebrated as an essential form of self-care. From the boom in calming crafty hobbies to self-dating and lone travel adventures, brands can support and encourage meaningful me time in various ways.
Alone Doesn’t Always Mean Lonely
Serving the Solo Traveller
Independent Occasions
Consumers are embracing solo leisure activities that give space for casual contemplation, upskilling and creative expression. Certain pursuits, like knitting, have always suited a solo capacity, while others, such as dining out, are still sometimes loaded with social anxiety. Read Serving the Solo Diner for an earlier look at this phenomenon.
Consumers are embracing solo leisure activities that give space for casual contemplation, upskilling and creative expression. Certain pursuits, like knitting, have always suited a solo capacity, while others, such as dining out, are still sometimes loaded with social anxiety. Read Serving the Solo Diner for an earlier look at this phenomenon.
Summary
Alone Doesn’t Always Mean Lonely | Consumers are embracing solo leisure activities that give space for casual contemplation, upskilling and creative expression. Certain pursuits, like knitting, have always suited a solo capacity, while others, such as dining out, are still sometimes loaded with social anxiety. Read Serving the Solo Diner for an earlier look at this phenomenon. |
Serving the Solo Traveller | Interest in travelling alone continues to ascend (see Key Stats): Google searches for “solo travel” quadrupled between 2020 and 2022 (Google, 2022). Alongside this increase, hospitality operators have levelled up their offerings for independent trippers seeking premium accommodation, cultural immersion, adventure and a good dose of nature. |
Independent Occasions | While milestone celebrations, such as bachelorette parties, honeymoons and babymoons, are traditionally seen as opportunities to celebrate with loved ones, more people are marking these special moments with an unaccompanied vacation. |
Solo Leisure Soars: Celebrating Alone Time
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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