Pinterest Predicts 2025: Hospitality & Leisure Trends
Published 12 December 2024
Author
Julia Jarzabek
2 min read
From maximalist, rococo-inspired dinner parties to hand-painting home furnishings and chaos gardening, Pinterest’s annual report predicts bold shifts in the hospitality and leisure space for 2025. Find our picks of the five key trends below.
- Peak Travel: Pinterest predicts that city breaks will take a back seat as mountain ranges become the top Gen Z and Gen X travel destination. Searches for ‘Portillo Chile’ (+195%) and ‘Dolomites’ (+45%) have surged, and interest in ‘skiing outfits’ has grown by 255%. See Travel in the Great Outdoors for more research into active and wellness travel hotspots, including global mountain ranges.
- Nesting Parties: Among Gen Zers and millennials, nesting parties – helping new parents prepare their home for the baby’s arrival – will replace baby showers. Terms like ‘nesting party’ (+205%), ‘nesting party ideas’ (+105%) and ‘nappy bouquet’ (+220%) have grown in popularity. For more on how consumers are celebrating parenting milestones in fresh ways, see The Evolved Entertaining Landscape.
- Primary Play: Customising furniture for playful interiors is set to become Gen Zers’ and Gen Xers’ 2025 DIY obsession. Pinterest has already logged a rise in searches for ‘hand-painted furniture’ (+135%), ‘contrast trim’ (+85%) and ‘door murals’ (+70%). Read The Happy Hobby Boom for more on this joyful upcycling pastime.
- Terra Futura: In 2025, boomers’ and Gen Xers’ interest in sustainability will lead them to community spaces and gardens. ‘Chaos gardening’ (+300%), ‘self-sufficient garden’ (+55%) and ‘community spaces’ (+40%) have emerged as key terms on Pinterest.
- Rococo Revival: In 2025, Gen Zers and boomers will take inspiration from rococo aesthetics. With trending keywords such as ‘rococo wedding’ (+95%), ‘rococo party’ (+140%) and ‘rococo cake’ (+95%), parties and tablescapes are likely to take an opulent turn.