Pinterest Predicts 2025: Hospitality & Leisure Trends

Published 12 December 2024

Author

Julia Jarzabek

2 min read

From maximalist, rococo-inspired dinner parties to hand-painting home furnishings and chaos gardening, Pinterest’s annual report predicts bold shifts in the hospitality and leisure space for 2025. Find our picks of the five key trends below.

Peak Travel: Pinterest predicts that city breaks will take a back seat as mountain ranges become the top Gen Z and Gen X travel destination. Searches for ‘Portillo Chile’ (+195%) and ‘Dolomites’ (+45%) have surged, and interest in ‘skiing outfits’ has grown by 255%. See Travel in the Great Outdoors for more research into active and wellness travel hotspots, including global mountain ranges.
Nesting Parties: Among Gen Zers and millennials, nesting parties – helping new parents prepare their home for the baby’s arrival – will replace baby showers. Terms like ‘nesting party’ (+205%), ‘nesting party ideas’ (+105%) and ‘nappy bouquet’ (+220%) have grown in popularity. For more on how consumers are celebrating parenting milestones in fresh ways, see The Evolved Entertaining Landscape.
Primary Play: Customising furniture for playful interiors is set to become Gen Zers’ and Gen Xers’ 2025 DIY obsession. Pinterest has already logged a rise in searches for ‘hand-painted furniture’ (+135%), ‘contrast trim’ (+85%) and ‘door murals’ (+70%). Read The Happy Hobby Boom for more on this joyful upcycling pastime.
Terra Futura: In 2025, boomers’ and Gen Xers’ interest in sustainability will lead them to community spaces and gardens. ‘Chaos gardening’ (+300%), ‘self-sufficient garden’ (+55%) and ‘community spaces’ (+40%) have emerged as key terms on Pinterest.
Rococo Revival: In 2025, Gen Zers and boomers will take inspiration from rococo aesthetics. With trending keywords such as ‘rococo wedding’ (+95%), ‘rococo party’ (+140%) and ‘rococo cake’ (+95%), parties and tablescapes are likely to take an opulent turn.