The set features mini-models of professional female footballers such as American LGBTQ+ advocate Megan Rapinoe, Yuki Nagasato (Japan), Sam Kerr (Australia) and Asisat Oshoala (Nigeria), the first African woman to win the Uefa Women’s Champions League. By featuring a diverse range of players, the brand is keen to demonstrate its commitment to inclusivity – empowering kids to be their authentic selves on and off the pitch.
The set forms part of the brand’s wider Play Unstoppable campaign, which champions the potential of girls when they’re given opportunities to play without limits. It also emphasises how football can play a key role in fostering teamwork, perseverance and self-expression.
According to Kerr: "Despite the talent of female players and the excitement of the game finally being recognised on the global stage, there are still many stereotypes that surround girls, their hobbies and the way they play that we need to break down.
Beyond this collaboration, The Lego Group has also partnered with the US Soccer Foundation and Football Australia to provide girls with access to play opportunities and challenge outdated gender stereotypes.
For more on how girls’ football is ascending, as well as insights into other key fitness trends, see The New Sports-Leisure Landscape: 10 Trends. Report 01 focuses on netball, cycling, surfing, swimming and golf, while Report 02 hones in on running, functional fitness, hiking and skateboarding.