
Published 19 February 2024
Consumers are taking more off-the-cuff, flexible trips, disrupting the sameness of daily life while cutting costs. Last year, online searches in Italy for “last-minute trips” grew by 400% year-on-year (Lastminute.com, 2023), whereas 80% of UAE travellers say they’re more spontaneous now than they were pre-pandemic (Skyscanner, 2023), and 67% of Americans enjoy trips more if they happen on a whim (Motel 6, 2023).



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