The Tech-First Lobby

Vibrant Social Hubs

Discrete & Boutique

Localised Lobby Retail

Contactless check-in mainstreamed during the pandemic, as detailed in Hotel Tech: Three Key Trends. As travel rebounds, guests continue to demand remote reception that’s service-oriented (see Key Stats). Shrewd hotels are developing innovative tech-driven solutions to balance contactless reception with inviting hospitality.

Contactless check-in mainstreamed during the pandemic, as detailed in Hotel Tech: Three Key Trends. As travel rebounds, guests continue to demand remote reception that’s service-oriented (see Key Stats). Shrewd hotels are developing innovative tech-driven solutions to balance contactless reception with inviting hospitality.

Summary

The Tech-First Lobby

Contactless check-in mainstreamed during the pandemic, as detailed in Hotel Tech: Three Key Trends. As travel rebounds, guests continue to demand remote reception that’s service-oriented (see Key Stats). Shrewd hotels are developing innovative tech-driven solutions to balance contactless reception with inviting hospitality.

Vibrant Social Hubs

“[In the future], front desk staff as we currently know it will be gone,” says Dustin Myers, founder of US hospitality design firm Longitude. “Instead, you’ll be having more authentic interactions with, say, the bartender, barista, or concierge.” These lively lobbies blend myriad functions – from grabbing drinks to collaborative work to community events.

Discrete & Boutique

Boutique properties are investing in private arrival spaces. Tranquillity distinguishes these luxury environments, which offer zones for low-key socialisation. As Adam Patrizia, consultant for US hospitality group Partners & Alchemy told Stylus, adding guest-only spaces lets visitors “feel this environment has been created, curated and cleaned for [them] specifically”.

Localised Lobby Retail

The shoppable hospitality concepts we feature in our members' report Retail x Hospitality 2019: Mutual Brand Benefits are earning a centre spot in the hotel lobby, from local maker showcases to ‘see it, buy it’ concepts. By spotlighting local goods, hotels can connect with global travellers seeking authentic, regional products and experiences (see Key Stats).

Published 29 June 2022

Alongside remote and contactless check-in, the hotel has become a transformative area for socialisation, relaxation and new-look retail opportunities. Stylus shares the design cues and functions that will help brands maximise this space from both commercial and brand engagement perspectives.

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