
Published 07 January 2025
Despite the vegan movement losing momentum across the globe over the past five years, Veganuary continues to shift perceptions and behaviours. According to a survey sent to nearly 6,000 participants worldwide who completed 2024’s plant-based challenge, six months after the event, over a quarter are now full-time vegans, and a third have vastly reduced their consumption of animal products.



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The future for dairy is bright as consumers tap into the multitude of natural wellness benefits inherent to the category, including naturally high protein levels, healthy fats and beneficial probiotics. Alongside functional benefits, products like butter are enticing flavour-chasers looking for indulgent tastes and...