
Published 07 January 2025
Despite the vegan movement losing momentum across the globe over the past five years, Veganuary continues to shift perceptions and behaviours. According to a survey sent to nearly 6,000 participants worldwide who completed 2024’s plant-based challenge, six months after the event, over a quarter are now full-time vegans, and a third have vastly reduced their consumption of animal products.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....