
Published 25 March 2025
At this year’s International Food & Drink Event (IFE) in London (March 17-19), brands showcased upgraded takes on kitchen staples as well as flavourful snacks that entice and surprise. From reinvented pasta to drinks addressing age-appropriate needs and inventive, globally inspired flavour applications, there was something for all palates and dietary needs.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....