
Published 25 March 2025
At this year’s International Food & Drink Event (IFE) in London (March 17-19), brands showcased upgraded takes on kitchen staples as well as flavourful snacks that entice and surprise. From reinvented pasta to drinks addressing age-appropriate needs and inventive, globally inspired flavour applications, there was something for all palates and dietary needs.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The beer category is bursting with creative energy. As brands lean into premiumisation to drive value, they're crafting functional formulations, standout packaging for every lifestyle occasion and boldly inventive flavour profiles to win over adventurous drinkers.