The range – which includes 15 different drinkware and lifestyle accessories – blends Disney’s modality of illustrated storytelling with vintage aesthetics and colours. The drinkware portion of the line features mugs, reusable cups and tumblers – ideal for those looking to enjoy their favourite Starbucks beverage at work or at home. Meanwhile, the lifestyle accessories include reusable tote bags, umbrellas and pins.
The launch comes at an auspicious time for Disney, which celebrates its 100th anniversary this year. According to Starbucks’ vice-president of product and marketing, Samuel Fung: “We wanted to creatively reimagine how some of our favourite Disney characters might enjoy moments of friendship together. By weaving together memorable Disney characters with Starbucks’ style and messages of forging genuine connections, we hope our designs brighten your day, bring comfort and happiness, and warm the hearts of people of all ages.”