
Published 28 February 2020
As covered in Meet the New Coffee Consumers, health-conscious coffee drinkers are favouring brews that boost wellbeing and offer additional functional benefits. Starbucks is targeting these new cohorts with ready-to-drink and at-home products that offer ‘a little more than the average cup of coffee’.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....