Sanpellegrino Launches Dinner Party Kit
Published 02 December 2024
Italian mineral water producer Sanpellegrino and Canadian creative agency Courage have collaborated to create a hosting kit that celebrates the uniqueness each dinner guest brings to the table. Featuring mismatched plates, glasses, bowls and a bottle of Sanpellegrino, La Collezione Eclectica aims to rejuvenate and beautify the dining experience.
Dinner parties are seeing an overhaul: collaborative experiences, featuring brands and menus crafted by multiple chefs, and networking ‘semi-public’ dinners – where half of the guest list is curated and half the people join by purchasing tickets – are just some examples of innovation in the sector. Additionally, at-home dinner parties and experiences increasingly emphasise fun, connection and intimacy.
La Collezione Eclectica
La Collezione Eclectica
 La Collezione Eclectica |  La Collezione Eclectica |
La Collezione Eclectica
La Collezione Eclectica
 La Collezione Eclectica |  La Collezione Eclectica |
La Collezione Eclectica
La Collezione Eclectica is part of Sanpellegrino’s current global Bring Your Best campaign, which encourages people to join the dinner table as their authentic selves, share a bottle of the sparkling water and experience a profound connection with fellow diners.
In a promotional video, Canadian celebrities, including food writer Suresh Doss, TV personalities Rick Campanelli and Sangita Patel, TV host Pay Chen and singer Jully Black set the table with Sanpellegrino’s kit and reflect on how it captures the value of bringing your unfiltered self to the meal to create a special moment with others.
San Pellegrino - Bring Your Best
For more on how FMCG brands can step out of their product-centred remits to play a part in dining experiences, see Commercialising New Food & Drink Occasions.
Meanwhile, read more about multi-industry collaborations in the premium gastronomy sector in Food & Drink’s New Super-Luxe Status.