Premium Food + Packaging Round-Up: Speciality & Fine Food Fair 2024

• Dolce & Gabbana: Luxury Italian fashion label Dolce & Gabbana grabbed attention via its range of food items, all packaged in elaborate and decorative tins, boxes and sleeves. Edibles included everything from pasta and tinned tomatoes to indulgent biscuits.
  
  
• Spice Kitchen: UK family-run company Spice Kitchen, the brainchild of mother-and-son duo Shashi and Sanjay Aggarwal, showcased its stunning Spice Tin giftboxes (‘dressed’ in recycled sari material) alongside its boxed spices and recipe book Spice Kitchen. The Spice Tin giftboxes include Indian, Gin & Botanicals and Chilli Spice options.

• Sea Sisters: British craft cannery Sea Sisters showed off its sustainably sourced gourmet preserved fish line, including Cuttlefish Caponata with Basil & Pinenuts, Norfolk Whelks in Kimchi Sauce, and Rainbow Trout Smoked Over Oak. The products are all sourced in the UK, and beautifully packaged in a rainbow of appealing hues.
  
  
• Incognito Spirits Company: British small-batch spirits producer Incognito Spirit Company showcased its limited-edition gift range, consisting of rums, gins and vodkas packaged in whimsical boxes depicting traditional circus motifs. The sumptuous presentation renders the products perfect for premium Christmas gifting.
  
  
• Peat’d: UK company Peat’d launched its Peat Smoked Tomato Sauce at the show, available in Original, Garlic, Chilli and Truffle. Boasting the world’s first peat-smoked tomato sauce line, peat is a natural organic layer of soil that produces an aromatic smoke when fired, perfect for infusing flavour into ingredients.

• The Oil Merchant: British product distributor The Oil Merchant displayed an elegant selection of premium edibles, including luxury jars of rice from Italian food producer Hera nei Campi, truffle-infused condiments from Milanese producer Team Tartufi, and balsamic vinegars from Italian producer La Vecchia Dispensa.
  
  
• Shipton Mill: British regenerative organic flour producer Shipton Mill created dramatic on-shelf standout thanks to its colourfully packaged packs of flour, which are also more elongated than those normally seen in the category. Varieties included Wholemeal Spelt, Pizza & Pasta Type 00, and Stoneground Wholemeal.

• Masago: Combining wellness with sustainability, UK-based food producer Masago Porridge’s sorghum-based line of porridges come in Original, Agave and Sweet Cinnamon flavours. The East African ancient grain sorghum requires little water, can be grown in pesticide-free conditions, and helps support gut health.
  
  
• Broth Way: Flemish broth brand Broth Way presented a range of nutritious broths in creative flavourways such as Nordic Lobster, Thai Chicken, Miso Shitake and Chicken-Curcuma. The elixirs can either be consumed as they come for a thirst-quenching drink or used as a base for ramen.

For more on premium food trends, see Fancy Food Trends: 2024, and for more on brands stretching beyond their core categories to win new fans and followers, see Bouncy Brands: Food & Drink Category Crossovers.