
Published 16 March 2021
US start-up Saint Supply, founded by LA-based osteopath Vicky Vlachonis, has launched its first product; an olive oil designed to be ingested neat, on a daily basis. Called Living Elixir, the product uses organic olives that are hand-picked from ancient trees in the Olympia region of southern Greece. Its high levels of antioxidants and nutrients make it an appealing choice for today’s wellness-seeking consumer.



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Luxury food and drink is taking on more diverse dimensions: fine dining is shaped by new wellness-driven behaviours, meat is recast as a high‑craft indulgence, premium pantry staples are becoming the ultimate status markers, and ethical sourcing is now synonymous with refined values. These shifts demonstrate how food...