
Published 01 February 2024
US prebiotic soda brand Olipop’s Mocktails In Minutes campaign targeted the increasing number of consumers cutting their alcohol consumption for health reasons for Dry January. As part of the campaign, sober (or damp) consumers had access to an online mocktail generator, as well as free sodas from the brand via US delivery company Instacart.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Bar and beverage tradeshow BCB London (May 10-11) showcased the best and brightest of the spirits industry, exhibiting an array of alcoholic beverages in pioneering formats and punchy flavours for new drinking occasions. Japanese and Mexican flavours dominated the show, while zero-proof and...