
Published 01 February 2024
US prebiotic soda brand Olipop’s Mocktails In Minutes campaign targeted the increasing number of consumers cutting their alcohol consumption for health reasons for Dry January. As part of the campaign, sober (or damp) consumers had access to an online mocktail generator, as well as free sodas from the brand via US delivery company Instacart.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....