
Published 01 February 2024
US prebiotic soda brand Olipop’s Mocktails In Minutes campaign targeted the increasing number of consumers cutting their alcohol consumption for health reasons for Dry January. As part of the campaign, sober (or damp) consumers had access to an online mocktail generator, as well as free sodas from the brand via US delivery company Instacart.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The future for dairy is bright as consumers tap into the multitude of natural wellness benefits inherent to the category, including naturally high protein levels, healthy fats and beneficial probiotics. Alongside functional benefits, products like butter are enticing flavour-chasers looking for indulgent tastes and...