New KitKat Bar Supports Cocoa-Farming Families
Published 09 February 2024
Marking a key step towards ethical sourcing and production in the confectionery industry, Swiss giant Nestlé has launched the first KitKat bar made with cocoa cultivated by farmers involved in its income accelerator programme. Available in 27 European countries since January, British consumers will be able to purchase the chocolate treat from May.
The cocoa used in the KitKat Breaks for Good bars is produced by farming families participating in Nestlé’s scheme. Launched in January 2022, the initiative aims to curb the living income gap of cocoa farmers and alleviate child labour, and also supports gender equality and eco-friendlier crop management. Moreover, the programme incentivises cocoa producers to take their kids to school and apply agroforestry practices (growing trees or shrubs among crops to bolster healthier and more productive land).
Since its inception, the income accelerator scheme has helped 10,000+ families in Côte d’Ivoire, with the aim of bringing that total to 30,000 when it’s extended to Ghana this year. By 2030, Nestlé hopes to have positively impacted around 160,000 cocoa-farming families worldwide.
The KitKat Breaks for Good bar connects consumers with cocoa farmers, and spreads awareness about more sustainable and equitable production practices.
