
Published 30 April 2020
As a result of Covid-19, Chinese consumers are more aware of health and wellness, with many adjusting their food intake to maximise nutritional benefits (see China’s ‘New Normal’ Food Consumers for more). Swiss FMCG brand Nestlé is capitalising on this attitudinal shift with its new NesQino health-drink system, launched in China this week.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....