
Published 30 April 2020
As a result of Covid-19, Chinese consumers are more aware of health and wellness, with many adjusting their food intake to maximise nutritional benefits (see China’s ‘New Normal’ Food Consumers for more). Swiss FMCG brand Nestlé is capitalising on this attitudinal shift with its new NesQino health-drink system, launched in China this week.



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The confectionery sector is bursting with enticing treats that defy traditional flavour and texture norms for today’s experience-driven sweet-toothed consumer. However, alongside providing delight, brands are also realigning the treating opportunity to meet consumer’s wellbeing needs via a wave of nutritionally packed...