
Published 21 March 2024
Mindfulness, purposeful grazing and adventurous eating are among the top snacking trends for 2024/25, according to US FMCG giant Mondelez International’s fifth annual State of Snacking report. We highlight the most interesting findings.



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Whisky is expanding its cultural and commercial reach. New approaches to expanded flavour creation, discovery-enhancing packaging design and storytelling are making the category more accessible, while partnerships across fashion, sport and experiential sectors are reinforcing its lifestyle credentials. Alongside this,...