
Published 21 March 2024
Mindfulness, purposeful grazing and adventurous eating are among the top snacking trends for 2024/25, according to US FMCG giant Mondelez International’s fifth annual State of Snacking report. We highlight the most interesting findings.



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The beer category is bursting with creative energy. As brands lean into premiumisation to drive value, they're crafting functional formulations, standout packaging for every lifestyle occasion and boldly inventive flavour profiles to win over adventurous drinkers.