The Global Outlook
Key Lifestyle Priorities
Progressive Products for Flexible Palates
While the volume of consumers following a flexitarian eating regimen has risen dramatically in some parts of the world, other regions have been slower to gain momentum. European and Asian consumers are particularly keen to try this way of life, while Americans appear to need further convincing.
While the volume of consumers following a flexitarian eating regimen has risen dramatically in some parts of the world, other regions have been slower to gain momentum. European and Asian consumers are particularly keen to try this way of life, while Americans appear to need further convincing.
Summary
The Global Outlook | While the volume of consumers following a flexitarian eating regimen has risen dramatically in some parts of the world, other regions have been slower to gain momentum. European and Asian consumers are particularly keen to try this way of life, while Americans appear to need further convincing. |
Key Lifestyle Priorities | Health, cost, and social obligations are shaping the way ‘casual vegetarian’ diets are evolving, whilst sustainability and ethics take a secondary position. These priorities are impacting the types of meals and product swaps consumers are making, whilst retailers are reacting to price sensitivity with savvy cost-cutting measures. |
Progressive Products for Flexible Palates | Brands are creating and tweaking products that are nourishing, full of flavour and packaged in ways that speak to the wellness priorities of consumers who are moderating their animal product consumption. This development comes amid struggling sales in the crowded meat alternatives market as brands compete for basket space. |
Meet the New Flexitarians
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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