
Published 20 September 2024
Magnesium in its various forms has become a wellness superstar, embraced for needs from sleep to performance, bone health and mood support. Global search volume on Google has doubled in five years, while US sales of magnesium supplements jumped by 44.5% year-on-year in March (Spins, 2024). We highlight recent launches of note.



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As the wellness benefits and social implications of leading a more mindful lifestyle continue to surface, the sober-curious movement continues to grow and diversify. In lockstep with this movement, investment and innovation in the no-to-low alcohol market is soaring, with brands providing flavourful drinks that fit...