
Published 20 September 2024
Magnesium in its various forms has become a wellness superstar, embraced for needs from sleep to performance, bone health and mood support. Global search volume on Google has doubled in five years, while US sales of magnesium supplements jumped by 44.5% year-on-year in March (Spins, 2024). We highlight recent launches of note.



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Gen Z’s food and drink habits are a dynamic blend of values, curiosity and convenience. Gen Z toggle between cooking and clicking, crave bold flavours and viral formats, and want sustainability without sacrifice. For brands, the opportunity lies in making better choices more affordable – and irresistible – to this...