
Published 20 September 2024
Magnesium in its various forms has become a wellness superstar, embraced for needs from sleep to performance, bone health and mood support. Global search volume on Google has doubled in five years, while US sales of magnesium supplements jumped by 44.5% year-on-year in March (Spins, 2024). We highlight recent launches of note.



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Consumer demand for wellness-forward beverages and convenient personalisation is continuing to reshape the global coffee market as brands work brain and gut health benefits into everyday brews and build functionality into creamers and concentrates. Climate pressures are driving innovation, with...