Living Luxury: Food & Drink's New Super-Luxe Status
More than ever, food and drink can be markers of prestige, aspiration and social standing. While luxury grocers drive up covetability (and prices) of upscale commodities, the alcohol sector is releasing rare and exclusive expressions with packaging that evokes fine art. Alongside this, fine dining blends flavour play, sensoriality and premium presentation with a more judicious approach towards sustainability.
The Gourmet Grocery Boom
Affluent Alcohol Expressions
Evolving Fine Dining Frameworks
Upmarket food retailers are responding to heightened consumer interest in novel and artisanal food and drink products with artfully packaged lines that look as wonderful as they taste. Wellbeing is a key driver here, as consumers demonstrate a willingness to spend top dollar on health-supportive ingredients, including premium plant-based edibles and produce.
Upmarket food retailers are responding to heightened consumer interest in novel and artisanal food and drink products with artfully packaged lines that look as wonderful as they taste. Wellbeing is a key driver here, as consumers demonstrate a willingness to spend top dollar on health-supportive ingredients, including premium plant-based edibles and produce.
Summary
The Gourmet Grocery Boom | Upmarket food retailers are responding to heightened consumer interest in novel and artisanal food and drink products with artfully packaged lines that look as wonderful as they taste. Wellbeing is a key driver here, as consumers demonstrate a willingness to spend top dollar on health-supportive ingredients, including premium plant-based edibles and produce. |
Affluent Alcohol Expressions | With several milestone brand anniversaries in 2024/25, prestigious alcohol houses are making their oldest and rarest varietals available to collectors and fans for limited periods of time. Meanwhile, as premium alcohol brands infuse tipples with elite ingredients and flavours to enhance cravability, the non-alcohol sector is offering up higher-end options to sate sober-curious sophisticates. See also Alcohol Packaging Trends: 25/26. |
Evolving Fine Dining Frameworks | While the traditional tenets of fine dining still hold appeal for many, industrious chefs, restaurateurs and hospitality brands are diversifying the experience with sustainable hero ingredients, captivating presentation styles and alluring sensorial treatments. Meanwhile, industries including fashion and beauty continue to cross over into premium gastronomy. See Bouncy Brands for a more mainstream take on this strategy. |
Living Luxury: Food & Drink's New Super-Luxe Status
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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