
Published 13 October 2023
Providing kids with a memorable back-to-school learning experience, in September, US FMCG giant The Kraft Heinz Company released a (now sold out) set of limited-edition FUNdamental Textbooks in the US. Each ‘textbook’ was inspired by one of the brand’s much-loved products, and featured amusing information and anecdotes on an educational topic, along with a hidden treat in its hollowed-out pages.



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