
Published 04 January 2021
Fermented tea drink kombucha is set to skyrocket post-pandemic thanks to its perceived health benefits like detoxification, gut health and immune support. It is also proving popular among sober-curious consumers and those looking for a healthier 0%ABV alternative to beer, wine and cider.



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As the wellness benefits and social implications of leading a more mindful lifestyle continue to surface, the sober-curious movement continues to grow and diversify. In lockstep with this movement, investment and innovation in the no-to-low alcohol market is soaring, with brands providing flavourful drinks that fit...