Health Ingredients Trends: Vitafoods 2025
At this year’s Vitafoods (May 20-22), the global nutraceuticals industry filled the show floor with clinically evidenced functional ingredients targeting consumers’ most salient health priorities. Key areas of innovation included weight management, women’s health, sleep, emotional wellbeing, and foregrounding clean and traceable ingredients.
Wide-Ranging Weight Management
Sleep, Stress Brain & Function
Spotlighting Women’s Wellness
Safe, Traceable & Sustainable
Exhibitors showcased cutting-edge ingredient innovation to support the 37% of European consumers who say weight management is a top physical health concern (as cited by Informa at the show). Strategies included bolstering gut health for a healthy metabolism, leveraging polyphenols for fat loss, and supporting the weight loss journey of GLP-1 drug users. See also The Blockbuster Weight Loss Boom.
Exhibitors showcased cutting-edge ingredient innovation to support the 37% of European consumers who say weight management is a top physical health concern (as cited by Informa at the show). Strategies included bolstering gut health for a healthy metabolism, leveraging polyphenols for fat loss, and supporting the weight loss journey of GLP-1 drug users. See also The Blockbuster Weight Loss Boom.
Summary
Wide-Ranging Weight Management | Exhibitors showcased cutting-edge ingredient innovation to support the 37% of European consumers who say weight management is a top physical health concern (as cited by Informa at the show). Strategies included bolstering gut health for a healthy metabolism, leveraging polyphenols for fat loss, and supporting the weight loss journey of GLP-1 drug users. See also The Blockbuster Weight Loss Boom. |
Sleep, Stress Brain & Function | New solutions targeting improved sleep, daily stress management and maintaining cognition in ageing consumers stood out as exciting nutraceutical evolutions. Meanwhile, beauty-from-within ingredients that centred on the impacts of stress on skin health further cemented wider neuro-beauty trends. |
Spotlighting Women’s Wellness | Robustly trialled ingredients that address women’s everyday wellness concerns, including conditions like polycystic ovary syndrome (PCOS) and endometriosis, as well as the menopause, were showcased widely at this year’s show. Read Wellness Ingredients Trends to Watch: 25/26 for more on female-centred wellness innovations. |
Safe, Traceable & Sustainable | Ensuring functional foods are safe, ‘clean’ and sustainable has become ever more important in the nutraceuticals space – the imperative for which is explored in Meet the Food Intellectuals. At Vitafoods 2025, biotech developers, white label manufacturers and supplements brands doubled down on toxin-free substances, traceable compounds and ingredients derived from waste. |
Health Ingredients Trends: Vitafoods 2025
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