
Published 12 June 2024
Global alcohol giant Diageo has pinpointed five key flavour profiles it predicts will dominate food and beverage globally this summer. These are: Umami Universe, Spicy Spark, Tropical Takeover, Treating Temptation and Bloom Harvest. Diageo identified these flavours by using an artificial intelligence (AI) tool to track online conversations.



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The modern pantry has evolved into a vibrant repository of ingredients, driven by nourishing staples, compelling new flavours, health‑aligned upgrades, convenience‑led formats and more sustainable everyday choices. It’s also become a place where home cooks can shape their own food identity – expressing their values and...