
Published 12 June 2024
Global alcohol giant Diageo has pinpointed five key flavour profiles it predicts will dominate food and beverage globally this summer. These are: Umami Universe, Spicy Spark, Tropical Takeover, Treating Temptation and Bloom Harvest. Diageo identified these flavours by using an artificial intelligence (AI) tool to track online conversations.



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The beer category is bursting with creative energy. As brands lean into premiumisation to drive value, they're crafting functional formulations, standout packaging for every lifestyle occasion and boldly inventive flavour profiles to win over adventurous drinkers.