
Published 12 June 2024
Global alcohol giant Diageo has pinpointed five key flavour profiles it predicts will dominate food and beverage globally this summer. These are: Umami Universe, Spicy Spark, Tropical Takeover, Treating Temptation and Bloom Harvest. Diageo identified these flavours by using an artificial intelligence (AI) tool to track online conversations.



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Bar and beverage tradeshow BCB London (May 10-11) showcased the best and brightest of the spirits industry, exhibiting an array of alcoholic beverages in pioneering formats and punchy flavours for new drinking occasions. Japanese and Mexican flavours dominated the show, while zero-proof and...