
Published 12 June 2024
Global alcohol giant Diageo has pinpointed five key flavour profiles it predicts will dominate food and beverage globally this summer. These are: Umami Universe, Spicy Spark, Tropical Takeover, Treating Temptation and Bloom Harvest. Diageo identified these flavours by using an artificial intelligence (AI) tool to track online conversations.



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Gen Z’s drinking culture is a mixed picture. On the one hand, moderation and mindfulness are reshaping consumption occasions into more intentional, curated experiences. On the other, there’s still a vibrant appetite for fun, bold flavours, and playful experimentation, presenting opportunities for alcohol and leisure...