
Published 10 September 2024
Fast food (68%), soda (65%) and ultra-processed foods (62%) are the three things Americans are most willing to give up in the name of longevity, followed by caffeinated drinks (56%) and alcohol (56%), according to a new study from US-based wellbeing publication Forbes Health.



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Pet food is increasingly shaped by the same priorities driving modern human diets – from clean‑label scrutiny and longevity‑focused nutrition to ethical sourcing and new dining occasions. As consumer expectations rise, brands are leveraging learnings from human food science, using advances in...