
Published 10 September 2024
Fast food (68%), soda (65%) and ultra-processed foods (62%) are the three things Americans are most willing to give up in the name of longevity, followed by caffeinated drinks (56%) and alcohol (56%), according to a new study from US-based wellbeing publication Forbes Health.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The future for dairy is bright as consumers tap into the multitude of natural wellness benefits inherent to the category, including naturally high protein levels, healthy fats and beneficial probiotics. Alongside functional benefits, products like butter are enticing flavour-chasers looking for indulgent tastes and...