Consumers Invest in Longevity-Aligned Diets
Published 10 September 2024
Fast food (68%), soda (65%) and ultra-processed foods (62%) are the three things Americans are most willing to give up in the name of longevity, followed by caffeinated drinks (56%) and alcohol (56%), according to a new study from US-based wellbeing publication Forbes Health.
Other lifestyle changes consumers are willing to make in the pursuit an extended lifespan include eating the recommended amount of fruit and vegetables (75%), improving their mental health (71%), getting seven to nine hours of sleep per night (71%), exercising daily for 30 minutes (69%), focusing in macronutrient requirements (68%) and preparing more home-cooked meals (66%).
Gen Z survey respondents reported a willingness to spend up to $7,856 annually on living long and healthy lives – more than Gen Xers ($6,348), millennials ($5,186) and baby boomers ($3,734). Meanwhile, men would spend $6,282 on average, compared with $4,628 for women.
However, while the survey participants stated a willingness to spend, many don’t currently do so. The health-promoting activities consumers are least likely to spend on include a personal trainer, with 67% saying they don’t spend money on this, followed by physical therapy (66%), a nutritionist (64%), fitness classes (63%), talk therapy (62%), fitness apps (62%) and gym memberships (58%).
