
Published 10 October 2022
Although the cost-of-living crisis is hitting household budgets hard, only 20% of UK consumers plan to cut back on Christmas spending this year (The Lens, 2022). However, festive shoppers will be savvy – and brands must plan ahead to spark their interest. Stylus highlights three key trends expected to dominate the holidays.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....