
Published 23 March 2022
At Natural Products Expo West (March 9-12, Anaheim, CA), supplement brands launched new vitamin formats that conferred them an instant health halo. We distil three key trends seen at the show.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
A global reset in children’s nutrition is accelerating: stricter school standards, wholefood innovation and joyful, sensory‑rich interactions are reshaping young people’s relationship with food. With policies, science and wellbeing culture all pulling in the same direction, brands have an opportunity to lead by crafting...