
Published 23 March 2022
At Natural Products Expo West (March 9-12, Anaheim, CA), supplement brands launched new vitamin formats that conferred them an instant health halo. We distil three key trends seen at the show.



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Japanese ingredients and flavours are shaping new and compelling products and experiences across the global food and beverage landscape. From konbini-inspired creativity and playful flavour mash‑ups to novel sweet-and-savoury twists, Japan sets the pace for innovative product development – be it game-changing...