
Published 23 March 2022
At Natural Products Expo West (March 9-12, Anaheim, CA), supplement brands launched new vitamin formats that conferred them an instant health halo. We distil three key trends seen at the show.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....