
Published 08 March 2024
The race is on to secure a strong footing in China’s whisky sector as well-heeled Chinese consumers show interest in the drink. Reflecting their enthusiasm, China’s at home whisky market is projected to grow by 1.41% annually between 2024 and 2028, resulting in a market volume of $1.1bn by 2028 (Statista, 2024).



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