
Published 18 March 2024
Regulating and tracking one’s blood glucose levels as an avenue to a more efficient metabolism, fewer cravings, more energy, reduced inflammation and less brain fog is becoming a mainstream consumer concern. As such, a new wave of wellness brands have developed supplements and snacks designed to keep blood sugar spikes at bay.



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Gen Z’s food and drink habits are a dynamic blend of values, curiosity and convenience. Gen Z toggle between cooking and clicking, crave bold flavours and viral formats, and want sustainability without sacrifice. For brands, the opportunity lies in making better choices more affordable – and irresistible – to this...