
Published 26 January 2024
Hoping to access new consumption occasions, snack and fast-food brands are releasing alcoholic expressions that embody fun and novelty. While some are partnering with established alcohol brands and benefiting from their industry kudos, others are going it alone. Both tactics can succeed, so long as the products’ taste credentials hit the mark.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....