
Published 26 January 2024
Hoping to access new consumption occasions, snack and fast-food brands are releasing alcoholic expressions that embody fun and novelty. While some are partnering with established alcohol brands and benefiting from their industry kudos, others are going it alone. Both tactics can succeed, so long as the products’ taste credentials hit the mark.



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Japanese ingredients and flavours are shaping new and compelling products and experiences across the global food and beverage landscape. From konbini-inspired creativity and playful flavour mash‑ups to novel sweet-and-savoury twists, Japan sets the pace for innovative product development – be it game-changing...