
Published 26 January 2024
Hoping to access new consumption occasions, snack and fast-food brands are releasing alcoholic expressions that embody fun and novelty. While some are partnering with established alcohol brands and benefiting from their industry kudos, others are going it alone. Both tactics can succeed, so long as the products’ taste credentials hit the mark.



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The beer category is bursting with creative energy. As brands lean into premiumisation to drive value, they're crafting functional formulations, standout packaging for every lifestyle occasion and boldly inventive flavour profiles to win over adventurous drinkers.