
Published 26 January 2024
Hoping to access new consumption occasions, snack and fast-food brands are releasing alcoholic expressions that embody fun and novelty. While some are partnering with established alcohol brands and benefiting from their industry kudos, others are going it alone. Both tactics can succeed, so long as the products’ taste credentials hit the mark.



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Bar and beverage tradeshow BCB London (May 10-11) showcased the best and brightest of the spirits industry, exhibiting an array of alcoholic beverages in pioneering formats and punchy flavours for new drinking occasions. Japanese and Mexican flavours dominated the show, while zero-proof and...