
Published 27 October 2023
Demand for fruit and vegetables in Japan has risen dramatically since 2019 thanks to an increased awareness of immune health and the impact of diet on overall holistic wellness, according to a recent government study (MAFF, 2023). To help shoppers understand whether they’re consuming enough fruit and veg, retailer 7-Eleven has introduced hand scanners in select stores across Japan.



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Japanese ingredients and flavours are shaping new and compelling products and experiences across the global food and beverage landscape. From konbini-inspired creativity and playful flavour mash‑ups to novel sweet-and-savoury twists, Japan sets the pace for innovative product development – be it game-changing...