
Published 19 June 2024
High-street favourite Zara has teamed up with buzzy Spanish label Twojeys on a capsule collection that evokes the rodeo-ready American South, providing confirmation of our 2024 Americana Gothic youth style cohort as well as evolving grungier, more subversive takes on mainstream western aesthetics.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...