
Published 03 August 2023
Women’s sport has been booming in popularity recently, and the increased buzz around this year’s Fifa Women’s World Cup (July 20 – August 20) has cemented female athletes as major fashion players. We highlight the key trends shaping this exciting market, as well as the opportunities to capitalise on.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Whether it was because of the ever-changing roster of designer names at leading houses or a desire to counter the gloom of the geopolitical landscape, the S/S 27 runway month delivered joyful colour, a riot of pattern, elevated fabric options and a list of covetable must-have key items – all creating the most uplifting...