
Published 05 June 2024
The once-booming sneaker market may have plateaued in recent years due to hype fatigue and an oversaturated resale market, but it’s finding new growth opportunities and untapped potential in unexpected places – namely the rapidly burgeoning world of women’s basketball.



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China’s fashion profile is fast shifting from factory-based follower to inspirational market leader – increasingly exporting the labels, talent and cultural capital that will set global trends, as well as becoming the strongest territory growth engine for many of the world’s biggest brands.