
Published 05 June 2024
The once-booming sneaker market may have plateaued in recent years due to hype fatigue and an oversaturated resale market, but it’s finding new growth opportunities and untapped potential in unexpected places – namely the rapidly burgeoning world of women’s basketball.



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The global sleep and loungewear markets are more lucrative and wide-ranging than ever, with a variety of exciting opportunities ranging from merch collaborations and wellness pivots to athleisure updates injecting new energy into the staple categories. This report builds on the still-relevant insights from our