
Published 05 June 2024
The once-booming sneaker market may have plateaued in recent years due to hype fatigue and an oversaturated resale market, but it’s finding new growth opportunities and untapped potential in unexpected places – namely the rapidly burgeoning world of women’s basketball.



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Seemingly fleeting micro trends are proving their longevity amongst escapism-fuelled Gen Zers, as fantastical and historical influences maintain their relevance into 2026. Meanwhile, active and outdoor lifestyles continue to drive sartorial evolutions, and nostalgia still reigns supreme. Additionally, these trends are...