
Published 18 November 2021
Amid growing concerns about the pandemic's impact on young people’s mental health, several youth-led streetwear brands – particularly those with a strong male consumer base – are making wellness a priority as lockdowns ease.



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As fashion collaborations become increasingly wide-ranging and unexpected, the landscape has become a creative free-for-all, with brands taking big swings to stand out in a crowded space. Despite oversaturation concerns, consumer appetite is still high for smart collabs driven by imagination and exclusivity.