
Published 14 January 2022
From Euphoria’s chokehold on Gen Z style to the Squid Game-helmed Vans revival, television’s influence on fashion is only getting stronger – not just directing consumers’ shopping habits, but also the very products they’re coveting.



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While active and outdoor product sales continue to grow – at a modest combined annualised rate of 3.3% until 2029 (GlobalData, 2025) – their broader influence is becoming ever more embedded in everything we wear every day. From transferrable material innovations and new...