
Published 14 January 2022
From Euphoria’s chokehold on Gen Z style to the Squid Game-helmed Vans revival, television’s influence on fashion is only getting stronger – not just directing consumers’ shopping habits, but also the very products they’re coveting.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...