The Bridal Boom: Key Insights & Opportunities

Published 26 April 2023

6 min read

A record 2.6 million couples got married in the US alone last year, spending an average of $30,000 on their big day (The Knot, 2023). Now, as tastes pivot to span everything from low-key get-togethers to multi-day extravaganzas, and personal style reigns supreme, there’s huge demand for – and opportunity in – a more nuanced take on the $61bn global bridalwear market.