
Published 26 April 2023
A record 2.6 million couples got married in the US alone last year, spending an average of $30,000 on their big day (The Knot, 2023). Now, as tastes pivot to span everything from low-key get-togethers to multi-day extravaganzas, and personal style reigns supreme, there’s huge demand for – and opportunity in – a more nuanced take on the $61bn global bridalwear market.



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The A/W 26 fashion season drew to a close in Paris, where we saw a melting pot of diverse looks, from confirmation of the season’s new mood for a more classic approach to wardrobing, through to inspirational upcycling targeted at the more junior market – all delivering powerful messages for the season...