
Published 21 July 2023
From Succession to The Row, ‘quiet luxury’ has become fashion’s buzzword of the summer. But as sportswear aesthetics continue to command industry-wide appeal, heritage brands are recognising tennis – a tradition-led sport undergoing its own sartorial transformation – as an accessible, yet aspirational entry point to the stealth-wealth lifestyle.



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Inspired by the mashed-up mood of our A/W 27/28 Fashion Direction Pulse, retro references, playful sports aesthetics and creative personalisation are all at the forefront of the 2027 back-to-school season. We...