
Published 21 July 2023
From Succession to The Row, ‘quiet luxury’ has become fashion’s buzzword of the summer. But as sportswear aesthetics continue to command industry-wide appeal, heritage brands are recognising tennis – a tradition-led sport undergoing its own sartorial transformation – as an accessible, yet aspirational entry point to the stealth-wealth lifestyle.



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Seemingly fleeting micro trends are proving their longevity amongst escapism-fuelled Gen Zers, as fantastical and historical influences maintain their relevance into 2026. Meanwhile, active and outdoor lifestyles continue to drive sartorial evolutions, and nostalgia still reigns supreme. Additionally, these trends are...