
Published 21 July 2023
From Succession to The Row, ‘quiet luxury’ has become fashion’s buzzword of the summer. But as sportswear aesthetics continue to command industry-wide appeal, heritage brands are recognising tennis – a tradition-led sport undergoing its own sartorial transformation – as an accessible, yet aspirational entry point to the stealth-wealth lifestyle.



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The S/S 27 runways drew to a close in Paris with notable debut collections alongside whispered front-row rumours of swansong shows. Overall, the mood was upbeat and positive, confirming directions seen elsewhere this season while also offering several thought-provoking new looks with an emphasis on understated...