• Space Age: Searches for Nasa-emblazoned clothing and galaxy prints were up 106% and 157% respectively in 2019, likely encouraged by the rapid rise in interest of topics such as STEM subjects for girls and astrology – the latter of which increased Pinterest traffic by 247% during this period. See Fashion’s Nu Spirtualists and The New Space Age for more.

• 90s Revival: Heavily inspired by throwback trends (such as scrunchies) amongst Gen Z on social media apps such as VSCO and TikTok (which saw a whopping 6,309% rise in searches in 2019), the 90s resurgence is predicted to continue its ascent this year. ‘Y2K outfits’ championing 90s hip-hop identifiers such as logomania and cargo pants gained popularity, as did searches for 90s specific streetwear trends, as well as heritage sports brands like Fila.

• Non-Binary: After receiving a high-profile boost from Billy Porter at last year’s Oscars, searches for tuxedo dresses rose by 99% in 2019. Wedding attire was a huge focus for this trend, with androgynous wedding-wear performing highly on the platform. Children’s clothes were also important in this area, with searches for unisex options increasing by 119%. 

• Conscious Lifestyle: In addition to searches for eco-friendly and sustainable fashion, which have been on the rise in recent years, searches for thrifted and second-hand clothing saw a sharp increase. Additionally, popular topics such as self-discovery, adventuring and social media detoxes were reflected in an increase in searches for practical, outdoor clothing, with hiking fashion seeing an increase of 194%.

For more on applying these trends to key demographics, see Youth Style Tribes 2020.