
Published 31 March 2023
From sustainable partnerships and luxury-leaning collaborations to lucrative merch launches and a Formula 1-fuelled street-style craze, the market appetite for fashion and automotive crossovers is stronger than ever. Here, we highlight the key trends, projects and opportunities to watch in this exciting and evolving space.



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China’s fashion profile is fast shifting from factory-based follower to inspirational market leader – increasingly exporting the labels, talent and cultural capital that will set global trends, as well as becoming the strongest territory growth engine for many of the world’s biggest brands.