
Published 17 January 2025
As highlighted in The Merch Boom, sportswear merchandise is a burgeoning category that only continues to grow as fan culture spreads into unexpected demographics and territories. Now, US-based designer and upcycler Kristin Juszczyk’s new National Football League (NFL) brand promises to blend creative design with spectator pride, tapping this increasingly lucrative and ever-expanding market.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...