
Published 12 April 2023
As we recently highlighted in Sports & Active: Key Trends to Watch, a new female-first focus is quickly emerging in the sportswear sphere, with menstruation being a key area for innovation. Now, Nike has become the latest brand to broach the topic in a bid to make performance gear more accessible and functional for players with periods.



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The global watches market – currently valued at $135.63bn, with a projected annualised growth rate of 5.62% until 2031 (Statista, 2026) – is enjoying a new burst...