
Published 12 April 2023
As we recently highlighted in Sports & Active: Key Trends to Watch, a new female-first focus is quickly emerging in the sportswear sphere, with menstruation being a key area for innovation. Now, Nike has become the latest brand to broach the topic in a bid to make performance gear more accessible and functional for players with periods.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...