
Published 09 May 2024
In a new collaboration with Sandy Liang and Marc Jacobs’s Heaven, the New York City Ballet (NYCB) is embracing the popularity of balletcore among young consumers by teaming up with two Gen Z-favourite brands, further blurring the lines between merch, sports and fashion.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...