
Published 04 May 2023
Amassing 3.9 billion views on TikTok and counting, #dupe culture shows no sign of abating, as cash-strapped consumers affected by the cost-of-living crisis continue to seek out quick-fix bargains. Canadian athleisure giant Lululemon’s new take-back scheme attempts to combat counterfeits in a creative – and sustainable – way.



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The A/W 26 fashion season drew to a close in Paris, where we saw a melting pot of diverse looks, from confirmation of the season’s new mood for a more classic approach to wardrobing, through to inspirational upcycling targeted at the more junior market – all delivering powerful messages for the season...