
Published 04 May 2023
Amassing 3.9 billion views on TikTok and counting, #dupe culture shows no sign of abating, as cash-strapped consumers affected by the cost-of-living crisis continue to seek out quick-fix bargains. Canadian athleisure giant Lululemon’s new take-back scheme attempts to combat counterfeits in a creative – and sustainable – way.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...