The Sports Play

Fashion’s sports obsession is impacting the jewellery market, with luxe-leaning activations driven by heritage sports like golf and tennis emerging as commercial wins. Elsewhere, sentimental and bespoke pieces worn by athletes are creating consumer buzz and merch opportunities, and brands are prioritising durability and versatility to create performance-friendly options.

The Men’s Opportunity

Despite steady market growth and rising consumer interest, men’s jewellery remains a category filled with untapped commercial potential. Driven in large part by celebrity styling and pop-culture moments, as well as shifting definitions and depictions of masculinity, dainty chains, playful stone mixes and delicate watches are among the trends to know.

Independent Craftsmanship

The watch industry is experiencing a resurgence of creativity, and independent watchmakers are attracting a new generation of enthusiasts with their original designs and innovative spirit. Notably, British and Japanese artisans are winning over collectors and younger buyers, while emerging rising stars are stepping into the spotlight.

Mixed Metals

Once considered a faux pas, mixing gold and silver tones has become a sartorial signifier of good taste and personal style. Additionally, consumer demand for more versatile pieces – as well as a growing affinity for nostalgic, heritage design – is shifting consumer sentiment around mixed metals in both jewellery and watches.

Contemporary Pearls

Pearls have been experiencing somewhat of a redux for some time now, with brands and designers breaking with tradition to embrace a rebellious feel via more sculptural, baroque and oversized forms. Increased interest from younger demographics and men, plus evolving gender-fluid styling preferences and amped-up sustainability messaging, are all helping to keep pearls in demand.

Charms, Collectibles & Customisation

A huge category for gifting that spans both mass and luxury markets, charms and trinkets have wide-ranging appeal beyond the persistent popularity of bag charms. Brands are taking a distinctly DIY approach with crafty kits, while the consumer penchant for personalisation is driving a resurgence of nameplates, keepsakes and collectables.

Nautical Narratives

Building on the popular sardine summer and fisherman aesthetic trends, maritime motifs extend their commercial longevity, with rope and cord materials, aquatic charms and sea shell pieces all fuelling eclectic escapism. Outdoor pragmatism also appeals, with functional yet fashion-led watches made for activities like diving and sailing coming to the fore.

Embellishment & Adornment

Beyond jewellery and watches, embellishment on apparel and accessories is gaining traction as a key accessible luxury play. From gems and crystals to studs and pearls, decorative adornment offers commercial opportunity for brands to branch out in creative and collaborative ways, while alternative body jewellery taps into consumer desire for personal self-expression.