
Published 31 October 2023
Thirty-five per cent of millennials and 33% of Gen Zers say that owning a watch is becoming more important to them (Deloitte, 2022). And as quiet luxury booms, smart timepiece brands are targeting younger – especially female – demographics. We highlight the influencers making the boys’ club of luxury watches inviting to women – and getting Gen Alpha invested early.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The A/W 26 fashion season drew to a close in Paris, where we saw a melting pot of diverse looks, from confirmation of the season’s new mood for a more classic approach to wardrobing, through to inspirational upcycling targeted at the more junior market – all delivering powerful messages for the season...