
Published 31 October 2023
Thirty-five per cent of millennials and 33% of Gen Zers say that owning a watch is becoming more important to them (Deloitte, 2022). And as quiet luxury booms, smart timepiece brands are targeting younger – especially female – demographics. We highlight the influencers making the boys’ club of luxury watches inviting to women – and getting Gen Alpha invested early.



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Seemingly fleeting micro trends are proving their longevity amongst escapism-fuelled Gen Zers, as fantastical and historical influences maintain their relevance into 2026. Meanwhile, active and outdoor lifestyles continue to drive sartorial evolutions, and nostalgia still reigns supreme. Additionally, these trends are...