
Published 27 October 2020
To recreate Gucci’s Off The Grid capsule collection in The Sims 4, the luxury fashion label sought the help of players who specialise in creating custom content for the game – engaging with top consumer-creators while opening up digital access to Gucci products.



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The global sleep and loungewear markets are more lucrative and wide-ranging than ever, with a variety of exciting opportunities ranging from merch collaborations and wellness pivots to athleisure updates injecting new energy into the staple categories. This report builds on the still-relevant insights from our